Building a High-Performing Marketing Team Is More Than Fancy Titles
Let’s be real if you think a marketing department is just coloring books and markers, you’re way off. Finding the unicorn leader to build and grow a department? Not so easy. Knowing how to do it, living it, understanding it that’s what sets the best apart from the rest. One of the top requests I’ve…
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The Perils of Over-Reliance on Metrics in Healthcare Marketing
Let’s talk about metrics. Everyone wants to see the numbers now. I get it, really. We all love looking at Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Investment (ROI) to justify our efforts. But here’s the deal—patients aren’t just numbers. They’re people, with real concerns, and they don’t always fit neatly…
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