The Perils of Over-Reliance on Metrics in Healthcare Marketing
Let’s talk about metrics. Everyone wants to see the numbers now. I get it, really. We all love looking at Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Investment (ROI) to justify our efforts. But here’s the deal—patients aren’t just numbers. They’re people, with real concerns, and they don’t always fit neatly…
Read MoreThe Realities of Marketing: Experience Over Cookie-Cutter Solutions
Healthcare,Marketing,Uncategorized
Healthcare marketing isn’t magic—there’s no wand to wave that will fill your waiting room overnight. With over two decades of experience in this field, I’ve learned what works and what doesn’t. If you think you can apply a one-size-fits-all marketing strategy across different practices, let me assure you: healthcare doesn’t work that way. In healthcare,…
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