The Perils of Over-Reliance on Metrics in Healthcare Marketing
Let’s talk about metrics. Everyone wants to see the numbers now. I get it, really. We all love looking at Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Investment (ROI) to justify our efforts. But here’s the deal—patients aren’t just numbers. They’re people, with real concerns, and they don’t always fit neatly…
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The Realities of Marketing: Experience Over Cookie-Cutter Solutions
Healthcare,Marketing,Uncategorized
Healthcare marketing isn’t magic—there’s no wand to wave that will fill your waiting room overnight. With over two decades of experience in this field, I’ve learned what works and what doesn’t. If you think you can apply a one-size-fits-all marketing strategy across different practices, let me assure you: healthcare doesn’t work that way. In healthcare,…
Read More Branding in Healthcare – Why It’s More Important Than Ever
Branding. It’s not just some trendy marketing term. In healthcare, it can be the difference between standing out in a crowded field or getting lost in the shuffle. Let me take you back to where it all started for me. When I began in practice management, getting patients in the door wasn’t rocket science. You…
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