The Realities of Marketing: Experience Over Cookie-Cutter Solutions
Healthcare,Marketing,Uncategorized
Healthcare marketing isn’t magic—there’s no wand to wave that will fill your waiting room overnight. With over two decades of experience in this field, I’ve learned what works and what doesn’t. If you think you can apply a one-size-fits-all marketing strategy across different practices, let me assure you: healthcare doesn’t work that way. In healthcare,…
Read MoreBranding in Healthcare – Why It’s More Important Than Ever
Branding. It’s not just some trendy marketing term. In healthcare, it can be the difference between standing out in a crowded field or getting lost in the shuffle. Let me take you back to where it all started for me. When I began in practice management, getting patients in the door wasn’t rocket science. You…
Read MoreMarketing Gets Them In, Operations Keeps Them: The Healthcare Balancing Act
Welcome to my first blog post! After a short break to recharge my batteries, I’m back and ready to dive into the fascinating world of healthcare marketing and practice operations. For those who know me, you know I can’t stay away from this field for long – like a foodie in NYC discovering the latest…
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