Let’s be real if you think a marketing department is just coloring books and markers, you’re way off. Finding the unicorn leader to build and grow a department? Not so easy. Knowing how to do it, living it, understanding it that’s what sets the best apart from the rest. One of the top requests I’ve…
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You’ve built a respected practice, your brand is solid, and patients know your name. Everything was running smoothly…until suddenly, it wasn’t. Now, there’s a noticeable dip in new patient acquisition. Sound familiar? It’s frustrating, right? You’ve done everything right, and yet, here we are. But before you start panic-Googling “how to fix a sinking practice,”…
Read More Let’s talk about metrics. Everyone wants to see the numbers now. I get it, really. We all love looking at Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Investment (ROI) to justify our efforts. But here’s the deal—patients aren’t just numbers. They’re people, with real concerns, and they don’t always fit neatly…
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Healthcare marketing isn’t magic—there’s no wand to wave that will fill your waiting room overnight. With over two decades of experience in this field, I’ve learned what works and what doesn’t. If you think you can apply a one-size-fits-all marketing strategy across different practices, let me assure you: healthcare doesn’t work that way. In healthcare,…
Read More Branding. It’s not just some trendy marketing term. In healthcare, it can be the difference between standing out in a crowded field or getting lost in the shuffle. Let me take you back to where it all started for me. When I began in practice management, getting patients in the door wasn’t rocket science. You…
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