Welcome to my first blog post! After a short break to recharge my batteries, I’m back and ready to dive into the fascinating world of healthcare marketing and practice operations. For those who know me, you know I can’t stay away from this field for long – like a foodie in NYC discovering the latest restaurant hot spot (my favorite pastime). Now, with fresh ideas and renewed energy, I’m here to help practices thrive.
Let’s face it: being a doctor and running a practice is no walk in the park. You’ve got a mountain of responsibilities, from patient care to managing administrative tasks. And then there’s marketing—something that often feels like trying to juggle while riding a unicycle, especially when it falls on the shoulders of practice administrators who already have a full plate. Not all marketers are created equal in this space, and that’s where I come in. I bridge the gap between marketing and operations, creating a seamless experience that keeps patients coming back for more.
As a healthcare marketing consultant with over 23 years of healthcare experience, I’ve learned that marketing and operations are two sides of the same coin. You can’t have one without the other. A great marketer can make the phones ring, but it’s the operational side that ensures patients have an experience worth repeating and recommending. One positive experience can spark a chain reaction, generating future patients through word-of-mouth—a marketer’s dream come true.
To have a solid marketing program, you need solid operations in place. The team must function cohesively, supporting one another to create an environment where marketing efforts translate into exceptional patient experiences. Marketing isn’t some magical fairy dust you sprinkle around; it’s a science. It’s about understanding the whispers in the community, the silent screams on social media, and branding that doesn’t just shout but sings in harmony with your practice’s ethos. It’s trial, error, and a whole lot of tweaking – kind of like finding that perfect avocado at the grocery store, and boy, do I know how to pick the perfect avocado.
Brand messaging can be conveyed through various channels such as social media, print, TV, billboards, and more. Even if a patient doesn’t need your services today, you want to be the first one they think of when they do. However, even the best marketing is futile without the best patient experience, which is intrinsically tied to the operations of the practice.
Remember the Ritz Carlton Experience? They’ve nailed the art of making every customer feel like a king. It’s a formula that’s been dissected in every MBA program worth its salt, and guess what? It’s got healthcare-related areas written all over it. The way a practice performs isn’t just about the skills of the doctor; it’s about the story that patients share afterward. And in this digital age, those stories travel faster than a sneeze in a windstorm.
I’ve seen it all – from leading marketing for 45+ ophthalmology private equity-owned brands to founding a healthcare marketing agency that helped 20+ ENT practices from coast to coast. My secret sauce? A blend of marketing savvy and operational know-how, seasoned with a pinch of humor and a dash of sarcasm. Because let’s face it, in this field, if you can’t laugh, you’ll cry.
My mission is to help your practice not just survive but thrive. I want every patient who walks through your door to leave with a story worth sharing – a story that brings more patients in, turning a ripple into a wave. With my 23 years of wisdom and your passion for care, we can create a strategy that’s not just effective but legendary.
As a healthcare veteran, I understand the intricacies of creating a patient experience that is second to none. It’s not just about getting patients through the door; it’s about ensuring they leave with a smile and a story worth sharing. This holistic approach integrates marketing with operational excellence, setting your practice apart in a crowded market.
Explore how I can transform your healthcare marketing today with a free 30-minute consultation. Let’s work together to create a marketing and operational strategy that truly sets your practice apart.
—
Ready to take the next step? Let’s collaborate and elevate your practice to new heights. Schedule your free consultation today!